THETOPOZICEV
About Company
Some reciprocity occurs naturally — two companies in the same field cite each other because both wrote something worth citing. A link exchange becomes a problem when the reciprocity is the point rather than the byproduct, and search engine guidelines draw the line at “excessive” rather than banning the pattern outright. The practical test: would either link exist if the other party had declined? If not, you are running a scheme with two participants.
